dosequis

Dos Equis Celebrates Cinco De Mayo with Retail Promotions

This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create

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The Growing Popularity of Growler Beer

Craft on draft is showing up in more and more convenience stores as consumers drive the demand for this niche brew program. Pat Pape, Contributing Editor. Despite restrictions on where and how it can be sold, growler beer is a rapidly growing segment of the beer category, and convenience store operators are getting in on

heineken USA

Heineken Fall Retail Program Partners with James Bond Franchise

Heinken, the top-selling European Lager in the U.S., and James Bond, the 2nd highest grossing movie franchise ever, are once again joining forces to drive consumer excitement and maximum retail impact for the launch of the newest Bond franchise movie, Skyfall. In celebration of its 15-year partnership with Bond, Heineken is announcing details of PHASE

beerpour2

Beer Sales in C-Stores Up Over $200 Million in 2011

Convenience stores were the leading channel for beer sales among off-premise retailers. The Beer Institute released new data today showing beer sales in convenience stores rose by 1.3% in 2011 totaling over $16.7 billion in sales. Convenience stores were responsible for nearly 17% of total beer sales in 2011, comprising the largest share of off-premise

beerpour2

Recall On Bottled Mexican Beers

A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect

Heineken Launches ‘The Holidays Start Here’ Retail Program

Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in

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