energydrinks

Boosting Energy Sales

Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of

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Relaxation Shot Eases Stress

iChill aims to relieve the stress that any traveler can have while traveling. Whether it’s a fear of flying—said to affect 25% of people—or other travel-related stress, iChill’s expertly formulated blend of Melatonin, Valerian Root, Rose Hips and B vitamins helps calm the body and mind before a flight or venture into an airport. Available

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Energy Powers Beverage Sales

The convenience of shots and the widespread  availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong

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