Tapping Into the Buying Power of Hispanic Customers

C-store executives charged with marketing to the Hispanic community may be chagrined to find that there is, when all is said and done, no Hispanic community. Instead, there are many Hispanic communities. According to Chicago-based Doyle Research Associates Inc., “Hispanics possess many cultural similarities like common language, Spaniard ancestry and common religion. On the other

Register Now for IRI’s 2010 Retail Summit

Innovation will differentiate the winners from the losers in this crowded retail marketplace. IRI’s Summit 2010 will enable retailers to identify innovative ways to use valuable insights to drive profitability and growth in the current economy, how to understand and predict shopper behavior across channels and geographies and learn best practices for profitable pricing and

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