“His vast experience in marketing, building global consumer brands and delivering innovation will be of immense value to The Hershey Co.,” says chairman of the Hershey’s Board of Directors. The Hershey Co. has elected Robert Malcolm, former president, global marketing, sales and innovation at Diageo plc to its Board of Directors, effective Dec. 7, 2011.
As the economy sputtered through 2010, confections emerged as the indulgence of choice for price-sensitive customers. The confections segment enjoyed a banner year with total chocolate sales increasing 6.89% to $2.1 billion. Units sold increased 6.3% to 1.78 billion. The average price held steady at $1.18, according to SymphonyIRI Group, for the 52 weeks ended
Now the iPhone not only can point customers to the nearest Rutter’s, but now it can save them money once they arrive. Rutter’s Farm Stores is rolling out mobile couponing via its iPhone application, which is available as a free download from www.rutters.com. Customers who already have the Rutter’s app can download an update to