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Dos Equis Unmasks 2013 Masquerade Program

Dos Equis, the fastest growing premium Mexican beer in the U.S., is unveiling the details of this fall’s Masquerade program that will hit retail and on-premise accounts beginning September 1st. Set to coincide with this fall’s entertaining season, Dos Equis Masquerade entices consumers, 21 and older, to take their Halloween celebrations to a new level

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Heineken Launches Voyage Promotion

Heineken USA, the top-selling European import beer in the U.S., announced the details of its legendary Voyage retail program that will hit retail outlets beginning August 1 and run through September 30. Set to coincide with the kick off of the fall sports season, Voyage entices adult consumers, 21 and older, to take their at-home

Newcastle Introduces Limited Edition Bombshell Blonde Ale

Newcastle, the No Bollocks beer brand, today announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell

Dos Equis to Launch Dos De Mayo Bash

This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn’t bode well for a celebration of this magnitude. Dos Equis is kicking things off on May 2, or what the Most Interesting Man in the World has dubbed “Dos de Mayo,” giving fans everywhere an

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Newcastle Brown Ale Extends the No Bollocks Campaign

Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is

dosequis

Dos Equis Celebrates Cinco De Mayo with Retail Promotions

This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create

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Heineken Launches New Star Bottle Design

HEINEKEN USA, the nation’s leading upscale beer importer, officially announced that for the first time since 1946, Heineken has redesigned their world-class green bottle for U.S. consumers. The revamped “Star Bottle” is set to hit select New York State markets beginning mid-September, with a national roll-out slated to begin in March 2013 in on and

Tecate

Traditional Michelada Recipe

Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process

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Heineken Fall Retail Program Partners with James Bond Franchise

Heinken, the top-selling European Lager in the U.S., and James Bond, the 2nd highest grossing movie franchise ever, are once again joining forces to drive consumer excitement and maximum retail impact for the launch of the newest Bond franchise movie, Skyfall. In celebration of its 15-year partnership with Bond, Heineken is announcing details of PHASE

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Heineken Names New Vice President Of Marketing

The Heineken team congratulates one team members’ promotion to vice president of marketing this week. Heineken USA, America’s leading upscale beer importer, announced the appointment of Collin Westcott-Pitt as Heineken’s vice president of marketing. Westcott-Pitt takes his position immediately. In his new role, he plans on leading marketing for the flagship Heineken brand in the

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Heineken Honors Crescent Crown Distributing with Red Star Award for Business Performance

HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that

newcastle

Newcastle Brown Ale Launches New Advertising Campaign

Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine

Heineken

Heineken and James Bond Sign Global SKYFALL Partnership

HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise.  The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL.  This is the 23rd

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Heineken Serenades on Valentine’s Day

“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting

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Heineken Offers Mulit-Channel Retail Program

Heineken, the top selling European import beer in the U.S., is stepping up game day entertainment for football fans with a retail program that offers adult consumers the chance to win Heineken’s Ultimate Viewing Party experience in Las Vegas. Heineken’s Viewing Party provides retailers with an engaging program to drive shopper mindsets- and purchases- to

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Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

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Heineken Appoints Senior Director of Regional Marketing

Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional

Heineken

Holiday Cheer Beer Promotion

Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical

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Heineken USA Enhances Retail Partner Support

New hires include Nick Lake as senior director, category management, and  Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders.  • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts.  • Monique

Heineken

Heineken Introduces Holiday Promotion

Heineken is  unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in  plenty of time for grocery, c-store and liquor retail partners to plan for  big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’  program offers adult consumers convenience and value and provides the mobile  portal through which they can capture and

Heineken Launches ‘The Holidays Start Here’ Retail Program

Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in

Heineken and Femsa Reach $7.6 Billion Deal

Heineken is set to acquire the beer operations of Mexico’s Fomento Económico Mexicano (Femsa) for about $7.6 billion, a move that will help the Dutch brewer expand its operations in the Western Hemisphere, CNN Money reported. The all-stock deal will give Heineken, which brews Amstel and other beers, control of Femsa’s key export brands, including

Light Beers Poised for A Big Year

Think the U.S. leads the world in beer consumption? Think again. Though America has a larger population than beer-drinking countries like Germany or Britain, the winner in this year’s beer sales sweepstakes is a brew many Americans have probably never heard of: A Chinese beer named Snow. “SAB-Miller was going to roll Snow beer into

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