Dos Equis, the fastest growing premium Mexican beer in the U.S., is unveiling the details of this fall’s Masquerade program that will hit retail and on-premise accounts beginning September 1st. Set to coincide with this fall’s entertaining season, Dos Equis Masquerade entices consumers, 21 and older, to take their Halloween celebrations to a new level…
Heineken Launches Voyage Promotion
Heineken USA, the top-selling European import beer in the U.S., announced the details of its legendary Voyage retail program that will hit retail outlets beginning August 1 and run through September 30. Set to coincide with the kick off of the fall sports season, Voyage entices adult consumers, 21 and older, to take their at-home…
Newcastle Introduces Limited Edition Bombshell Blonde Ale
Newcastle, the No Bollocks beer brand, today announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell…
Dos Equis to Launch Dos De Mayo Bash
This year, Cinco de Mayo falls on a Sunday, and Dos Equis recognizes that particular day of the week doesn’t bode well for a celebration of this magnitude. Dos Equis is kicking things off on May 2, or what the Most Interesting Man in the World has dubbed “Dos de Mayo,” giving fans everywhere an…
Newcastle Brown Ale Extends the No Bollocks Campaign
Newcastle Brown Ale has launched ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to help retailers sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is…
Dos Equis Celebrates Cinco De Mayo with Retail Promotions
This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create…
Heineken Launches New Star Bottle Design
HEINEKEN USA, the nation’s leading upscale beer importer, officially announced that for the first time since 1946, Heineken has redesigned their world-class green bottle for U.S. consumers. The revamped “Star Bottle” is set to hit select New York State markets beginning mid-September, with a national roll-out slated to begin in March 2013 in on and…
Traditional Michelada Recipe
Tecate, cerveza con carácter, is leveraging its authenticity and Mexican heritage to launch Tecate Michelada, a savory and refreshing ready-to-drink mix that follows the traditional michelada recipe. The product is now available at retail throughout the Western and Central regions of the U.S., in 16-ounce single-serve cans. Tecate Michelada follows the same traditional brewing process…
Heineken Fall Retail Program Partners with James Bond Franchise
Heinken, the top-selling European Lager in the U.S., and James Bond, the 2nd highest grossing movie franchise ever, are once again joining forces to drive consumer excitement and maximum retail impact for the launch of the newest Bond franchise movie, Skyfall. In celebration of its 15-year partnership with Bond, Heineken is announcing details of PHASE…
Heineken Names New Vice President Of Marketing
The Heineken team congratulates one team members’ promotion to vice president of marketing this week. Heineken USA, America’s leading upscale beer importer, announced the appointment of Collin Westcott-Pitt as Heineken’s vice president of marketing. Westcott-Pitt takes his position immediately. In his new role, he plans on leading marketing for the flagship Heineken brand in the…