strongbow cider

Strongbow Holiday Retail Program Strikes Gold

Strongbow Cider, the No. 1 global cider brand, has the 2013 holiday season of entertaining and celebration clearly in its sights. This fall, Strongbow is taking the lead as the catalyst for “Golden” holiday experiences by inviting men and women, 21 and older, to choose Strongbow as the brand of choice to elevate their planned

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Discover The Masquerade

This October, Dos Equis, the fastest growing premium Mexican beer in the U.S., is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis “Masquerade” retail program. Through “Masquerade” program elements assessable via mobile devices and Facebook, consumers will have access to mysterious special offers, sweepstakes

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Heineken Names New Vice President Of Marketing

The Heineken team congratulates one team members’ promotion to vice president of marketing this week. Heineken USA, America’s leading upscale beer importer, announced the appointment of Collin Westcott-Pitt as Heineken’s vice president of marketing. Westcott-Pitt takes his position immediately. In his new role, he plans on leading marketing for the flagship Heineken brand in the

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Heineken USA Celebrates With ‘Beers Of Mexico’

Heineken USA offers c-store retailers with its limited edition “Beers of Mexico” pack for the summer season. Heineken USA starts its summer celebrations as it releases its “Beers of Mexico” variety pack. “Beers of Mexico” 12 and 24 packs contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. The limited edition

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Summer Ale

Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and

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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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Recall On Bottled Mexican Beers

A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect

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Heineken Partners With UEFA Champion League Soccer

At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions

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Heineken Welcomes Colbert

Colbert to lead a team of more than 80 sales and marketing professionals. Heineken USA has appointed Jeffrey Colbert as region vice president sales, central region, effective immediately. In his new role, Colbert reports to Scott Blazek, senior vice president of sales, and is responsible for driving HUSA performance and delivering results through the effective

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New Design for Dos Equis

Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to

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HEINEKEN Appoints Senior Director, Trade Marketing Activation

Catherine Vieira brings more than 20 years of trade marketing, sales and account management experience to HEINEKEN USA’s trade marketing and sales strategy team. HEINEKEN USA has appointed of Catherine Vieira as senior director, trade marketing activation, effective immediately. In her new role, Vieira will report to Kheri Tillman, vice president of trade marketing and

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Heineken Appoints Senior Director of Regional Marketing

Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional

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Heineken USA Names New Senior Brand Director

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager.  In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

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Heineken USA Enhances Retail Partner Support

New hires include Nick Lake as senior director, category management, and  Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders.  • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts.  • Monique

Dos Equis Launches 18 Pack In Texas

Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in

Buzzing Over Beer Sales

State of beer: Despite a strong outlook for 2010, U.S. beer shipments dropped by 2.2% in 2009. Thousands of        Barrels Shipped $2,008 2,009 Change Anheuser-Busch $107,025 104,800 ($2,225.00) MillerCoors $64,500 63,300 ($1,200.00) Crown Imports $11,583 11,000 ($583.00) Heineken USA $8,960 8,575 ($385.00) Pabst $5,900 5,700 ($125.00) Selling beer, wine and other adult

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TOP PERFORMERS Anheuser-Busch Cos. Inc. MillerCoors Heineken USA HONORABLE MENTIONS Mike’s Hard Lemonade Samuel Adams (Boston Beer Co.) Corona (Crown Imports) The economy may be slowing, customers may be spending less, but beer sales remain solid at convenience stores. A recent report by AC Nielsen shows beer sales are least affected by the current poor

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