ExtraMile1-Cooler

Healthy Trends Extending to the Cold Vault

New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &

ENERGYSHOT1

Energy Shot Sales Expect to Grow in 2012

Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,

energydrinks

Boosting Energy Sales

Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of

Competitive Pricing Key to Water Sales

Operators hoping to do well with bottled and flavored waters in 2010 need to understand what both water and bottles mean to today’s consumers. Following a decade of steady growth, bottled water sales in c-stores declined last year as consumer spending lagged due to higher fuel prices and the economic recession. But many retailers and

Functional Focus

The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on

7ads6x98ycss.php