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Save-A-Lot Increases Brand Awareness Through Nationwide Tour

Save-A-Lot visits a handful of U.S. cities to let consumers know about the savings they can make at their stores. Save-A-Lot launched its 2012 Fuel Your Family Road Trip on Friday in Orlando, Fla., to raise awareness of its business. This marks the second year of the Save-A-Lot Fuel Your Family Road Trip. Two Save-A-Lot

SaveALot

Save-A-Lot Launches Road Trip Campaign

Teams of two invited to compete for four-week, 12-city brand ambassador gig. Save-A-Lot, a hard-discount, limited-assortment grocery chain and a wholly-owned subsidiary of SUPERVALU Inc., is launching a national search for a team of two interns to serve as brand ambassadors—or Road Scholars—for its 2012 Fuel Your Family Road Trip campaign. The winning team will

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