Developing a Value Menu with Appeal

The coming of summer means a lot of things—chief among them an insatiable hunger for hot dogs, burgers, sausages and brats. No c-store foodservice program is complete without them or the opportunities they represent. “Who doesn’t like a hot dog?” said Kim Loniecki, director of branded foodservice for Wesco Inc. in Muskegon, Mich. “When you’re

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