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Pemmican Beef Jerky Steps Up Web Presence

To reach more of its consumers, Marfood USA’s Pemmican Beef Jerky has updated its Website, while also finding more ways to communicate with shoppers through Twitter, Pinterest, Facebook and a new blog site. Marfood USA, owner of Pemmican Brand finds it increasingly important to have open communication with its customers in order to stand out

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Starbucks Customers Petition for Bug-Free Drinks

In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to

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Sixth M&M’S Character to Debut During Super Bowl

Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.

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NACStech Opening Session Speaker Announced

Registration is now open for NACStech 2012. Social media guru Paul Ollinger has been announced as the opening general session speaker for NACStech, which will take place May 21-23, 2012, at the Gaylord Opryland Resort in Nashville, Tenn. Registration opened on Jan. 17 for NACStech, the industry’s most comprehensive event for top retail and supplier

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Facebook Marketing for Convenience Stores

Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and

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Walgreens Broadens Social Media Presence

The drug store chain surpasses one million Facebook fans, integrates its store network through Facebook and Foursquare. Walgreens the 110-year-old drugstore chain once known for its soda fountains and surgical dressings, is now making a name for itself in social media. The company recently surpassed one million fans on Facebook, the world’s largest social platform,

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Connecting With Your Customers

Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot

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Marketing and Social Media

In 2011, look for cause marketing to be a bigger trend. An expert panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. But it’s not enough just to pick a cause and throw together a promotion. Customers

Thorntons Launches eGift Cards

Thorntons Inc. has signed a deal with Transaction Wireless, a provider of virtual mobile and gift card services. Transaction Wireless is using its proprietary technology for gift card services to create a turnkey store on Thorntons Web site at www.thorntonsinc.com and Thorntons Facebook page at http://www.facebook.com/thorntonsinc. The new agreement is being launched through a relationship

3 Rules of Social Media Marketing

Social networks like Twitter, Facebook and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will

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