Par Mar President Sandra Morgenstern (right) at a local Par Mar store with Beth Smith of McConnesville, Ohio, who was a Face to Face Fuel promotion winner.

Par Mar Fuel Promotion Goes Viral

Social networking provides a cost-effective way for the West Virginia company to interact with customers and drive traffic. By: Erin Rigik, Associate Editor. Par Mar Stores is wooing customers into its forecourts and onto its Facebook and Twitter pages with its Face to Face Fuel promotion, which launched in mid-January. The goal of the promotion