MSA and Paradigm Sample, in partnership with Convenience Store Decisions, examine the market basket of 18-34-year-old convenience store shoppers. By Trish Temmerman, Contributing Editor. Numerous reports are being written about connecting to and interacting with the Millennial (18-34 year-old) generation. These Millennials, numbering 71 million-plus according to the 2010 U.S. Census, are a key shopper…
Circle K Renews Xenergy’s National Brand Status
“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the…
Daily’s Convenience Stores Hosts Mark Hominick
UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.…
Boosting Energy Sales
Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of…
Frostberry Energy Blast
XYIENCE, maker of Xenergy, the offi cial energy drink of the UFC, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed…
Walgreens Adds Kronik Energy Drinks
Walgreens is adding KroniCo LLC’s Kronik Energy drink formulas to 261 locations throughout Southern California. Already the fourth best-selling brand in Arizona and officially known as “Chronic Fatigue’s worst nightmare,” Kronik Energy drinks are a major player in the energy category. “We are so honored to be welcomed into the Walgreens family; this is a…
NACS 2011 National Beverage
New products from National Beverage. Everfresh Juices, LaCroix Sparkling waters, Rip It Energy Drinks with two new flavors Raspberry and Berry. Faygo Soda brand with three new flavors in Pineapple Watermelon, Diet Peach and Strawberry Banana. Everfresh Juices with seven new pack sizes and new 24 ounce Strawberry Banana and 16 ounce Pineapple Mango. LaCroix…
RaceTrac To Offer DNA Energy Drink At All Florida Stores
RaceTrac joins Walgreens and Circle K in offering DNA products statewide. RaceTrac Petroleum Inc. is expanding DNA Brands’ presence in Florida by approving DNA Energy Drink for sale at all its Florida locations. RaceTrac operates more than 300 stores under the RaceTrac name in Florida, Georgia, Louisiana, Texas and Mississippi. “After approximately one year of…
Circle K Store To Welcome Mixed Martial Arts Superstar
XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store. Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva is scheduled to sign autographs at the…
Casey’s, XYIENCE Launch Sweepstakes
Customers can win a trip to a UFC event in Las Vegas or pre-paid gas cards. Casey’s General Stores and XYIENCE, maker of Xenergy—the official energy drink of the UFC, are teaming to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest…