Stripes is among the growing number of convenience store chains providing an authentic Hispanic cuisine to attract this growing demographic. By Pat Pape, Contributing Editor. Early each morning the parking lots of Stripes Convenience Stores fill up with the trucks and cars of customers wanting to purchase a hearty meal of breakfast tacos, carne guisada…
Tapping Into the Buying Power of Hispanic Customers
C-store executives charged with marketing to the Hispanic community may be chagrined to find that there is, when all is said and done, no Hispanic community. Instead, there are many Hispanic communities. According to Chicago-based Doyle Research Associates Inc., “Hispanics possess many cultural similarities like common language, Spaniard ancestry and common religion. On the other…
Chevron, Exxon Top Corporations for Women Businesses
The Women’s Business Enterprise National Council (WBENC) named Chevron and Exxon Mobil Corporation among America’s Top Corporations for Women’s Business Enterprises for providing growth opportunities to women business owners, in February. The WBENC’s annual listing is the only national award honoring corporations for world-class programs that create level playing fields for women’s business enterprises to…
Walgreens Announces Community Corner Program
Walgreens, the nation’s largest drugstore chain, is introducing a new Community Corner program designed to highlight the successes of minority-owned businesses. This first-of-its-kind supplier diversity initiative is designed to allow consumers to easily identify and purchase products produced by diverse companies. Walgreens will recognize these vendor partners through print advertisements, in-store announcements, coupon booklets,…