Winning Over CPG Customers   According to a new study commissioned by MEI Computer Technology Group Inc., there is an increased emphasis on improving trade promotion effectiveness, as consumer packaged goods (CPG) manufacturers look to bolster the value and return on their trade spend, and capture wallet share from consumers.   Despite the current climate,…

Gaining market share has never been more important than it is today, when a tough economy is forcing customers to hang on to their money longer. This means that c-store retailers seeking new customers need to become aware of what specific groups need in order to improve their marketing strategies. One such group is the…

Getting products to stores more efficiently is now a major focus for all major retailers and distributors. Better distribution means lower costs and higher margins—both items high on c-store owners’ agendas these days—when customers are clutching their wallets more tightly than they have in years. “There are two ways to make money: increase prices or…