International Dairy-Deli-Bakery Association report shows demographics are changing, impacting the way retailers market. A new cultural mix is shaping the retail food market, according to the “What’s In Store 2012” report from the International Dairy-Deli-Bakery Association (IDDBA). The burgeoning U.S. Hispanic population, in addition to single-person households, are steadfast forces in the grocery aisle. Active…
Catering To An Older Demographic
C-stores would be wise not to overlook the older generation as an important target customer, especially those in the 50+ category who have grandchildren. The Nielsen Co. has reported new research/survey results, examining the sizeable and growing grandparent target audience, which c-store retailers should not overlook. —Currently there are nearly 70 million grandparents in the…