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Local Store Marketing: Customer Appreciation Days

By John Matthews, founder and president of Gray Cat Enterprises Inc. Customer Appreciation Days are excellent ways to attract consumers that have similar backgrounds or interests. Honoring your best customers with a distinctive recognition day is a terrific way to create a “call-to-action” for specific selected groups.  Whether it is for school personnel or administrative

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The Importance of Making a Great First Impression

Something as simple a smile and a “thank you” goes a long way in elevating the customer service experience. By Jim Callahan. The saying goes, and I so agree, that you never get a second chance to make a first impression.In the business world, when you are expected to be a leader, this is something

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Icelandic Wins Award

Gordon Food Service 2011 VIP Partner Award recognizes Icelandic’s excellence and improvement in supply and customer relations. Icelandic was recently honored with the Gordon Food Service 2011 VIP Partner Award.  In business since 1897, Gordon Food Service delivers quality, value and customer service to foodservice operators throughout the Midwest and along the East Coast of

Customer Relations Expert

Ralin Nespeca, the customer contact center manager for Oklahoma City-based Love’s Travel Stops and Country Stores, learned the value of customer service and an unwavering work ethic at a very young age. Those skills have proved to be a valuable asset on her career path. She joined Love’s in December 2008 as the call center

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