NRA Kickback

KickBack Rewards Systems to Exhibit at the National Restaurant Association (NRA) Show

Restaurant operators and fast-food retailers looking to drive loyalty can learn all about KickBack’s innovative loyalty solutions by visiting the KickBack team at Booth 9524 at The National Restaurant (NRA) Show from May 18-21 in Chicago. KickBack Rewards Systems, an Idaho-based rewards and loyalty solutions provider, is pleased to announce that it will makes its

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The Importance of Making a Great First Impression

Something as simple a smile and a “thank you” goes a long way in elevating the customer service experience. By Jim Callahan. The saying goes, and I so agree, that you never get a second chance to make a first impression.In the business world, when you are expected to be a leader, this is something

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Is Consumer Trust Eroding?

New LoyaltyOne study looks at customer attitudes toward divulging personal information. LoyaltyOne has released new loyalty findings that show when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their social security number. Of the 1,000 U.S. consumers that responded to a recent online survey,

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Valero Makes Connections Through New Website

Valero Corner Stores strengthens its relationship with loyal customers through its new CornerStore4U.com Website. Valero Retail Holdings Inc. Corner Store locations delve deeper into the social media world as the company creates the new CornerStore4U.com Website and a store app. The launch enabled more than 100,000 consumers to participate in the free music and movies

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CITGO Freedom Oil Celebrates Its 10th Year In Business

Freedom Oil celebrates its 10th anniversary by offering a month-long rewards program to its loyal customer base. Freedom Oil, a Warsaw, Ind.-based CITGO Marketer, is celebrating its 10th anniversary by offering loyal customers with its Freedom Rewards Program. Customers can earn cents-off-per-gallon rewards based on store purchases marked at Freedom Express locations through Aug. 31.

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WilcoHess Partners With OpenStore by GasBuddy

“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by

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SymphonyIRI Says Shopper Marketing Is Critical To Retailers

SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand

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Landmark Selects Gilbarco’s Applause TV with Outcast

Exclusive forecourt media solution for up to 300 Houston area sites. Houston based Landmark Industries, operator of Timewise convenience stores, has selected Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for 300 company operated and dealer sites. Gilbarco and Outcast Media were first to market with the award-winning Applause TV,

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Cenex Launches Tanks of Thanks

First of its kind, community-driven initiative celebrates customers’ good deeds and generates engagement from retailers. Cenex—the CHS energy brand—has launched a new a program that recognizes and rewards people for the everyday acts of kindness that make our communities a better place to live. As part of a new marketing campaign launched last December, Tanks

Are Customers Always Right?

As anyone even remotely associated with the service industry will tell you the customer is king. But a new book is challenging that theory and takes a critical look at the true value of disgruntled customers. For example, in a retail setting, the squeaky wheel almost always winds up getting the grease. Customers tend to

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The Impact of Restrooms on Food Sales

Poor safety and sanitation practices will turn customers away. Going above and beyond what’s required is the key to a healthy program. By Howard Riell, Associate Editor. The numbers tell an interesting story: according to a recent research study by Cintas Corp., fully 95% of people avoid patronizing a business in which they have had

HESS

Hess Introduces Toy Truck Racing App

2011 Hess racer game app debuts free on Android. Hess Corp. has released of its second edition Hess Toy Truck game app, the Hess Racer Game, on Android. Based on the 2011 Hess Toy Truck and Race Car, the game app extends the company’s 47-year old Hess Toy Truck holiday tradition online and builds on

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The Importance of Fully-Stocked Shelves

A survey shows lack of inventory, difficulty finding desired items and long checkout lines are top threats to retaining loyal customers. Nearly 70% of U.S. adults would avoid shopping at a retail store if they encountered empty shelves, according to a nationwide survey commissioned by Galleria Retail Technology Solutions, a provider of retail and category

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Cultivating Loyal C-Store Customers

An effective rewards program can drive new business and increase the average ticket ring with existing customers. By Howard Riell, Contributing Editor. There was a time when loyalty programs were tools used by large chains to reward customers for their daily business. But the times have changed. Convenience store operators of all sizes are now

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Meijer and Quiznos Partner

Meijer’s Michigan locations to feature Quiznos. Meijer, a Great Lakes region supercenter chain and grocery retailer based in Michigan, and Quiznos, a quick-service restaurant (QSR) chain and pioneer of the toasted sandwich, have partnered to open Quiznos restaurants inside Meijer locations. The relationship between Quiznos and Meijer is the most recent in a series of

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ConocoPhillips Begins Rolling Out KickBack Loyalty Program

ConocoPhillips is officially rolling out the KickBack Points Coalition Loyalty Program to branded marketers through a series of Road Show meetings starting today in Seattle. The meeting in Seattle will be the first of 28 Road Show meetings starting on the West Coast, before moving into the other ConocoPhillips markets. This program is a turnkey

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What’s On Your Customer’s C-Store Shopping List?

By: Jeff Weghorst, director of merchandising at dunnhumbyUSA One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a

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Fresh & Easy Introduces ‘Thank You’ Card

Card builds on the success of Tesco Clubcard and “Friends of Fresh & Easy” email program. Building on the success of Tesco‟s Clubcard, a loyalty program with more than 30 million card holders in 12 countries, Fresh & Easy Neighborhood Market is introducing a similar program for its customers later this year. The program will

JohnMatthews

Local Store Marketing for Retailers

By John Matthews, founder and president of Gray Cat Enterprises Inc., www.graycatenterprises.com. In today’s tough economy, the fight for share-of-customer by retail stores to effectively capture sales has never been fiercer. Retail stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive retailers that go

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Reward Points Bring Fuel Savings

Save Mart and S-Mart Foods team with Shell Stations to reward customers with gas discounts. Save Mart Supermarkets and S-Mart Foods announced that beginning May 9, customers who shop at any of their greater Sacramento-Modesto- Stockton, Calif.-area stores using their new Save Mart or S-Mart Foods Reward Cards can now earn significant discounts on fuel

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ExxonMobil Speedpass Customers Awarded Gas Savings

Free promotion available to those who register between May 2 and June 30, 2011. To express appreciation to customers and to give branded wholesalers another way to enhance customer loyalty, ExxonMobil is offering 15 cents off per gallon of fuel purchased with a registered Speedpass account. Starting with registration on May 2, 2011, customers can

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Rutter’s Rewards Latest Sweepstakes Winners

The Register, Scan and Win Sweepstakes provides Rutter’s customers with chances to win an array of prizes from a car wash to free coffee. This week, York, Pa.-based Rutter’s Farm Stores awarded more than 900 prizes to loyal customers in the second month of the yearlong Register, Scan and Win Sweepstakes. One prize, a coupon

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Interface With KickBack Rewards Systems

Intelio Technologies Inc., a provider of self-service marketing, has developed an interface to allow the leading brands of car wash entry systems to interface with KickBack Rewards. The new interface allows car wash operators who utilize the Unitec Wash Select II or Ryko AMTT, Ryko AMTT CS and Intelio Activa entry systems to interface with

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Tracking Convenience Store Customers

MSA and Paradigm Sample, in partnership with Convenience Store Decisions, are drilling down with fine-grained questions to understand consumer shopping behavior. By Alice Greene, Management Science Associates (MSA). Grocery shopper purchase decisions are highly influenced by brand loyalty, just as price sensitivity prevails with warehouse club members. But what drives convenience-store shoppers’ decisions when it

C-Store Competitors Drive Sales With Social Media

Dunkin’ Donuts is using social media platform Foursquare to secure loyal customers in the Florida market, Nation’s Restaurant News reported. It recently launched its first Foursquare regional promotion in two markets in Florida. The promotion offers users of the location-based game the chance to win a free donut after they “check in” at the same

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