While private label products are improving, quality and value remain critical components for all snacking options. By Howard Riell, Associate Editor “Yes, but…” That’s the all-too-common answer to the question of whether or not price promotions can drive snack sales in convenience stores. Yes, in a lousy economy people look for and respond to savings.
Stores looking for a way to raise the bar in their cookie section have a sweet new option with Betty Crocker Sweet Rewards bars. The latest product innovation from General Mills Convenience, the Betty Crocker Sweet Rewards bars are the first ready-to-eat treat from Betty Crocker. The bars, with a suggested retail price of $1.39,