People who closely bond with a brand identity are more likely not only to repurchase what they bought, but also to buy related items of the brand, to recommend the brand to others and to resist the lure of a competitor's price promotion.

The Business of Branding

With companies across all retail channels vying for convenience customers, the pressure is on c-store operators to protect their market share. By Greg Ehrlich, Contributing Editor. As the convenience store industry continues to evolve, one area that is demanding greater attention is brand image. Once a concern primarily for larger chains, brand image is a

convenience store forecourt

Driving Business with Branding

As competition increases from drug stores, fast-food restaurants and coffeehouse, communicating a clear branding strategy is timely and vital. The forecourt is more important than ever, especially as gas prices are rising at a fast clip. Fewer trips mean fewer opportunities to market through the forecourt, so retailers must use every strategy to drive store

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