Management Science Associates (MSA) and Paradigm Sample, in partnership with Convenience Store Decisions, are teaming up to offer a free Webcast tomorrow that will examine the purchasing habits of adult tobacco consumers at U.S. convenience stores. The tobacco industry continues to face challenges on multiple fronts, namely ongoing legislative initiatives and the ever-present high rate…
Understanding Today’s Tobacco Customers
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, examine the purchasing habits of adult tobacco consumers at U.S. convenience stores. By Trish Temmerman, Management Science Associates, and John Lofstock, Editor. The tobacco industry continues to face challenges on multiple fronts, namely ongoing legislative initiatives and the ever-present high rate of taxation. These persistent…
Shell Helps Customers Save At The Pump
Consumers enjoy regular savings on high-quality fuel with grocery rewards programs. Fuel prices are top of mind for many consumers and finding ways to save at the pump continues to be a priority. That’s why Shell is reminding consumers that they can turn their everyday purchases on groceries into significant savings on high-quality fuel at…
Gas Rewards Programs Drive Loyalty to Sponsoring Retailers
The Convenience Consumer Insights Panel finds that convenience store owners not engaged in a fuel program are missing significant sales opportunities. By Trish Temmerman, Management Science Associates (MSA). The pinch of the recession is forcing consumers to take a hard look at where they can tighten their belts and how they can stretch their hard-earned…
Gaining Insights into Convenience Store Customers
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, delve into c-store shoppers’ attitudes about buying seasonal and holiday candy. By Trish Temmerman, Contributing Editor. With Halloween and Christmas just around the corner, we are approaching that time of year when some of the most widely recognized seasonal confectionery items are purchased and consumed:…
Revolutions in Sales Data Gathering
Management Science Associates Inc. (MSA) and Paradigm Sample have launched Convenience Consumer Insights Panel (cci Panel), the consumer research field’s first mobile panel designed to capture sales information from hard-to-reach younger shoppers within the convenience-store channel. The cci Panel employs cutting-edge Smartphone technology in breakthrough applications, as a means to both recruit c-store shoppers as…