“As we work to build a more innovative, balanced and responsive Campbell, I believe we also have the opportunity to become one of the most socially responsible consumer goods companies in the world,” says Campbell’s CEO. Campbell Soup Co. has released its 2012 Corporate Social Responsibility (CSR) report, Nourishing, emphasizing the company’s integrated CSR approach…
Starbucks Cuts Crushed Bug Ingredient After Outcry
Starbucks is switching to natural, vegetarian coloring in response to consumer pressure via petition on Change.org. In response to massive public outcry and consumer pressure, Starbucks announced it plans to replace cochineal coloring derived from crushed bugs and instead use a tomato based ingredient to color several products, including its strawberry Frappuccinos. A popular campaign…
Forecasting Bakery Trends
Ready to hear some good economic news? Bakery is one category showing improved sales this year. Supermarket in-store bakery sales reached $10.4 billion for the 52-weeks ended December, 2011, a 2.2% increase over the same period last year, according to the Perishables Group. The International Dairy-Deli-Bakery Association (IDDBA) recently released this data and other in-store…
Scotsman Named Energy Star Partner of the Year
Scotsman Ice Systems earns award for protecting the environment through manufacturing energy-efficient products. The U.S. Environmental Protection Agency (EPA) has named Scotsman Ice Systems as a 2012 ENERGY STAR Partner of the Year–Product Manufacturer for its contribution to reducing greenhouse gas emissions by manufacturing energy-efficient products and helping to educate consumers about those products. Scotsman’s…
Emerging Retail Trends
Convenience store owners should expect to embrace new technology and a fresh set of rules for communicating with today’s consumers as 2011 approaches. A year that witnessed a whirlwind of technological advancements proved that retail is all about change. The best retailers are embracing that change and diversifying their technology investments in order to stay…
Three Loyalty Trends to Take Hold by 2030
COLLOQUY magazine has predicted three loyalty trends expected to shape the future of marketing two decades down the road. It calls the three trends, “The Next New Normal,” “The New I-Network” and “The New Marketing Reality.” The Next New NormalCOLLOQUY predicts that multi-generational households will place a stronger focus on localism in coming years, and…