STARBUCKS

Starbucks Cuts Crushed Bug Ingredient After Outcry

Starbucks is switching to natural, vegetarian coloring in response to consumer pressure via petition on Change.org. In response to massive public outcry and consumer pressure, Starbucks announced it plans to replace cochineal coloring derived from crushed bugs and instead use a tomato based ingredient to color several products, including its strawberry Frappuccinos. A popular campaign

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