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Small Shopper Concentrations Drive Product Launch Success

Findings from a new Catalina report underscore the importance of reaching and motivating the right customers when introducing new products. A new report published by Catalina, a provider of precise consumer-driven marketing, finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the

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Study Shows Online Targeting Grows In-Store Sales

“Premium online advertising can drive brick-and-mortar sales by both increasing brand loyalty and gaining new customers from competitors,” says cofounder of Legolas Media. Demonstrating the power of highly-targeted, online advertising to drive brick-and-mortar sales, a massive multi-brand study has found consumers targeted via premium Websites resulted in an 18% in-store sales lift versus non-targeted shoppers.

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Study Shows Website Visits Drive Brand Purchases

CPG brand Website visitors spend 37% more on the brand and 53% more on product category in retail stores. A study from Accenture, comScore Inc. and dunnhumbyUSA, aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand Websites and their in-store brand buying behavior, found that visitors to

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7-Eleven, Nielsen Broaden Partnership

More 7-Eleven stores’ information available through Nielsen means more detail and wider geographic representation of the convenience store industry. 7-Eleven and Nielsen, a provider of information and analytics around what consumers watch and buy, are broadening their relationship from sample to full-census cooperation. The expansion will increase 7-Eleven’s store count in Nielsen’s convenience store service

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SymphonyIRI Examines Consumer Gas Price Woes

Shoppers battered by the recession are much less willing to absorb high gas prices and increasing store prices. Just as the CPG industry was beginning to show signs of growth, a new hurdle emerged: rising gas prices. With national gas prices 40% higher on average today than a year ago, many shoppers are having difficulty

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Shopper Optimism Slowly Increasing

“Some shoppers are retaining their frugal ways, others are spending more freely across the board and others still are spending more on some types of products, but remaining tight fisted about others,” notes SymphonyIRI CEO. SymphonyIRI has launched its Quarterly MarketPulse Survey Series, which offers consumer packaged goods (CPG), retail and healthcare companies a comprehensive

Nielsen Polls Customer Gas Buying Habits

As U.S. consumers prepare to hit the road for Labor Day weekend, The Nielsen Co. finds that nearly half (45%) of U.S. households are diligently seeking lower gas prices. The economy has consumers looking for cost savings across the board, even as they revert to some pre-recession habits. “Although gas prices are not as high

Why Product Assortment Delivers

More than 50% of U.S. consumers told The Nielsen Company they are likely to shop elsewhere if they notice a reduced selection of consumer packaged goods (CPG), while nearly half of retailers indicate continued plans to decrease assortment. So far, most consumers haven’t observed assortment changes with only 7% reporting a noticeable reduction in product

A Changing Landscape for CPG Retailers

The Nielsen Company’s Retail 2015 Forecast, revealed at its Consumer 360 Conference this week, showed the pace of change is accelerating as technology, marketing trends and retail formats converge to redefine how consumer packaged goods (CPG) retailers and manufacturers interact with consumers. By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners

Customers Stock Up For The Super Bowl

  A recent survey by The Nielsen Company, a global information and media company, found that nine out of 10 households plan to watch Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar. And for their home viewing, only 5% of households expect

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