Holiday Hollow

The Marshmallow Peeps brand continued to grow in Easter 2006. Due to the overwhelming positive response last year to the new yellow Peeps chick inside a chocolate egg, manufacturer Just Born Inc. has hatched another egg in the Peeps family. This Easter, a pink Marshmallow Peeps chick will be nestled inside a crispymilk chocolate egg

Impactful Concoctions

Impact Confections announces the launch of Mike and Ike Spray and Hot Tamales Spray through a licensing agreement with Just Born, and with Mike and Ikes sweet and Hot Tamales spicy flavors, they are expected to boost the growing spray category. In just 9 inches of shelf space, three different taste profiles are represented with

Candy Dynamics

Candy Dynamics has launched an exciting new product, Toxic Waste Nuclear Sludge Chew Bars, set to join its range of children’s confectionery. The new chew bar is available in an ultra sour apple flavor, guaranteed to give please children of all ages. The product comes in high impact packaging featuring a bright yellow and black

Hershey’s Milk & Milkshakes Sponsors Autism Speaks

Hershey’s Milk & Milkshakes presented Autism Speaks, the nation’s largest autism science and advocacy organization, with a donation of $19,800 before the start of the Autism Speaks 400, a NASCAR Sprint Cup Series stock car race held annually at Dover International Speedway in Dover, Del. Hershey’s Milk & Milkshakes, a new line of single-serve milk

Spooktacular Treats

Plan ahead for Halloween. PEEPS are dressing up in chocolate for upcoming holidays like Halloween. PEEPS Chocolate Covered Marshmallow Pumpkins offer orange marshmallow on the inside and are drenched in milk or dark chocolate on the outside. Research indicates that consumers love PEEPS combined with chocolate. Just Born’s complete Halloween lineup includes PEEPS Chocolate Covered

Frozen Beverages by Jolly Rancher

YoCream introduces new tropical tremor flavors under its Jolly Rancher Frozen Beverage brand: Pomegranate, Wild Berry, Mango, Fruit Punch and Sour Green Apple. The exciting new beverages are boldly flavored, less sweet, a little tart and intensely colored. Available for frozen, carbonated and noncarbonated applications, the syrups are packaged in shelf stable bags with a

Citrus Mints

Sunkist Citrus Burst is a line of citrus mints that combines all-natural fruit flavors with a low-calorie, sugar-free formulation. Key selling features include high profile Sunkist branding; a natural, sugar-free option for health-conscious consumers with no aspartame or aftertaste; a pocket-friendly custom design with attractive graphics. The product is priced for a strong unit profit

Energy for Busy Lifestyles

Marathon energy bars offer the sustained energy and nutrients needed for a busy life. As a low glycemic index food, Marathon energy bars provide the brain and working muscles with long-lasting energy and come in five flavors: Chewy Chocolatey Peanut, Chewy Peanut Butter, Crunchy Dark Chocolate, Crunchy Honey & Toasted Almond and Crunchy Multi-grain. Marathon

Maintain A Thriving Candy Aisle

Mars Chocolate North America has launched a new Web site exclusively for convenience store operators. Mars24seven.com is a resource center with everything c-store operators need to create, enhance and maintain a successful candy aisle and to help drive overall store sales. With the click of a mouse, c-store operators have all the information in front

Raising the Bar on Snack Sales

Energy bars are most often associated with top athletes and endurance sports. But as consumers have found themselves pressed for time—and energy—the category has morphed into an array of tasty, low-cost products that provide a quick meal solution across multiple dayparts. More importantly, the category has evolved to include a multitude of variations from healthy

Maximizing Candy and Gum Sales

What’s Coming? Thinking about a planogram refresh in candy? The National Confectioners Association (NCA) in Washington, D.C. advised that the category is taking a turn toward the upscale. “There is a big gourmet boom. I think we’re also going to have a ‘chocolate-covered’ category made up of things you don’t normally see covered in chocolate,

Pye Promoted At Just Born Inc.

Bethlehem, Pa.-based Just Born Inc., a confectionery manufacturer, has promoted Matthew Pye to vice president of brand development and corporate services. Pye returns to Just Born headquarters from North Carolina where he has been heading up the company’s Southeast Sales Division since 2006.  In his new role, Pye reports to Matthew Petronio, COO and executive

The Search is on for America’s Favorite M&M’s Character

America has always loved M&M’S characters. In fact, according a recent study conducted by E-Poll Market Research1, the M&M’S characters are the most beloved ad spokescharacters in America. For the first time, M&M’S is asking which one America loves most. Through July 15, 2010, fans across the country can vote for their favorite M&M’S character

Sweetening Candy Sales

 Americans’ love affair with chocolate will never end. That said, sales of non-chocolate candy and gum are rising steadily, fueled by the economy and the search for innovative, flavorful new products. “Yes, people are right in calling this a strong category,” said Bill Singer, a principal in Singer’s Chevron Inc. in Walla Walla, Wash. “When

Snickers Celebrates 80 Years

Snickers is celebrating its 80th birthday this month. The candy bar, named Snickers after the Mars family’s favorite horse, has come a long way since it was first introduced in 1930 for the price of five cents a bar. It has also changed with the times, evolving into numerous sizes and formats to fit customer demand.

Hershey Introduces Pieces Wrapper Rewards Campaign

Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line.  Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites

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