“The acquisition of Brookside is an opportunity for Hershey to expand our portfolio in this category,” says Hershey’s CEO. The Hershey Co. has reached an agreement to purchase Brookside Foods Ltd., a privately held confectionery company based in Abbotsford, British Columbia. Brookside is a chocolate confectionery company with products based on a unique formula
“His vast experience in marketing, building global consumer brands and delivering innovation will be of immense value to The Hershey Co.,” says chairman of the Hershey’s Board of Directors. The Hershey Co. has elected Robert Malcolm, former president, global marketing, sales and innovation at Diageo plc to its Board of Directors, effective Dec. 7, 2011.