In conjunction with the ‘Fight Hunger. Give Hope.’ campaign, PS Food Mart is introducing a smart phone application that provides updates on gas prices and current discounts and promotions. PS Food Mart Charities, created by CITGO Marketer Folk Oil, has launched its third annual ‘Fight Hunger. Give Hope.’ campaign, a fundraiser dedicated to supporting local…
Del Monte Fresh Fruit Fuels the Miami HEAT
Del Monte becomes the “Official Fresh Fruit of the Miami HEAT”. Del Monte Fresh Produce and the Miami HEAT has entered into a sponsorship agreement where Del Monte will be the “Official Fresh Fruit of the Miami HEAT” for the next three years. In addition to collaborating on advertising and promotional programs, Del Monte Fresh…
Jiffy Mart & Tevis Motor Fuel Named 2011 Small Business of the Year
Jiffy Mart & Tevis Motor Fuel, based in Westminster, Md., has been named 2011 Small Business of the Year by the Carroll County Chamber of Commerce and the Carroll County Department of Economic Development. The award was presented Nov. 3 at a dinner held at the Portico of St. John for outstanding service to the…
Cultivating Customers Through Loyalty
Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward…