UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.…
Frostberry Energy Blast
XYIENCE, maker of Xenergy, the offi cial energy drink of the UFC, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed…
Egg White Omelettes
Cedarlane Natural Foods Inc., makers of egg white omelettes in the frozen foods market, is serving up two new breakfast options. Cedarlane’s new all-natural frozen Broccoli Cheddar and Garden Vegetable & Mozzarella Egg White Omelettes are high in protein, low in cholesterol, and gluten-free, making it easy to get a quick, hot and healthy restaurant-quality…
Getting Crafty in the Cold Vault
Beer sales are hot right now and driving the push are specialty brews and imports. By Howard Riell, Associate Editor. Consumer interest in more flavorful food and beverages has led, among other things, to the rise of craft beers. Retailers: Start your engines. Craft beers offer more challenging tastes, authenticity and often even a quirkiness…
Holiday Cheer Beer Promotion
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical…
New Juice Flavors
Everfresh Juice has launched two new juice offerings: 16-ounce Pineapple Mango and 24-ounce Strawberry Banana. These exotic flavor combinations will quench your customers’ thirst and have them coming back for more. Everfresh Juice’s never-ending goal is to create healthier beverages without ever sacrificing flavor. The company offers more than 30 flavors of juice products. For…
Heineken USA Enhances Retail Partner Support
New hires include Nick Lake as senior director, category management, and Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders. • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts. • Monique…
Italian-Style Calzones
Lettieri’s takes the best from several old world recipes to create two new calzones, which are sure to become customer favorites. Available in two varieties, Italian Trio and Meat Cravers, the calzones are filled with 100% real cheese, meat and other gourmet ingredients. The Italian Trio is a blend of pepperoni, sliced marinated banana pepper…
Kangaroo Express Debuts Kronik Energy Drinks
“The Kangaroo Express deal gives us a major retailer in the Southeastern U.S. and greatly expands our distribution footprint,” says Kronik’s vice president of operations. The Pantry has partnered with KroniCo LLC, makers of Ultra-Premium Kronik Energy Drinks, to add three of Kronik’s all new formulas in more than 1,100 Kangaroo Express stores in eight…
Tedeschi Adds Skinny Water
Enhanced zero-calorie water meets customer demand for better-for-you beverages. Tedeschi Food Shops is adding Skinny Water, a zero-calorie enhanced water at all 190 store locations in Massachusetts, New Hampshire, Rhode Island and Connecticut. With the addition of these stores, Skinny Water is now available in 7,486 retail locations nationwide. “As consumers search for ‘healthier-for-you-beverages,’ Skinny…