7-Eleven Rolls Out Iced Coffee Program

7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand

Competition Heats Up for Coffee

Did You Know? Data released by the National Coffee Association shows the market penetration for coffee has surpassed that of soft drinks, reversing a 20-year pattern. Fifty-seven percent of American adults drink coffee daily versus 51% for soft drinks. Coffee drinking among 18-24 year-olds also jumped 6%, the fourth year in a row for such

The Coffee Battle Brews

Convenience store operators need to focus on meeting consumer demand for a quality cup of coffee as McDonald’s, Dunkin’ Donuts, Starbucks and Caribou all announced plans to step up their brew programs to reel in consumers during a tough economy. About 54% of the adult population in the U.S. classify themselves as coffee consumers, according

When One Size Fits All Doesn’t Fit

I have always been a c-store guy, I just did not realize it until I became affiliated with this publication and started paying more attention to the intricacies of the segment.  Thanks to my wife, I rarely go to the grocery store anymore–she actually likes the experience. I also rarely take the time to enjoy

Focused on the Franchise

BP At a Glance BP is one of the largest integrated oil companies in the world, with an estimated global market share of around 3% of oil & gas production and 4% of refining capacity in the major global markets in which it operates. Its U.S. retailing brands are BP, ARCO and ampm. Global sales:

Java Jolts Beverage Sales

According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the

Reaching Your Target Audience

When times are good, you should advertise. When times are bad, you must advertise. There’s no doubt we’re trudging through some tough times—it’s been this way for at least the past year. And there’s certainly no “crystal ball” to tell us when it’ll all be over. We might pull out of this down cycle sooner

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