One in four coffee drinkers are now choosing gourmet products daily as younger consumers embrace upscale brews. By John Lofstock, Editor. Coffee consumption tracks strong and steady, according to the National Coffee Association’s (NCA) National Coffee Drinking Trends, with sales data suggesting a solid footing for future growth. Rebounding youth consumption, strong gourmet allegiance and…
Capitalizing on Coffee Trends
Hot beverages anchor the industry’s foodservice offering, but the category is also a top in-store destination and among the most profitable. By Howard Riell, Associate Editor. Numbers don’t lie–and when it comes to consumers and coffee, they show a category poised for even greater growth in the months ahead.Coffee consumption among consumers aged 18-29…