For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign.
Full Throttle Energy Drink introduces a new full-flavored formula complete with reliable energy ingredients. Prominently displayed on the can’s back panel is Full Throttle’s new “No Choke Mixture” promise: “full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull.” The mixture
Coca-Cola is launching a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible
In celebration of the grand opening of its newest stores in southwest Missouri, Kum & Go, one of the nation’s leading convenience store chains, will give away a 2009 Harley Davidson Nightster motorcycle to one of its loyal customers. “The Harley Davidson giveaway is a perfect opportunity for us to get to know our newest
TOP PERFORMERS Pepsi Coca-Cola Mountain Dew (PepsiCo) HONORABLE MENTIONS Dr Pepper (Dr Pepper Snapple Group) Sprite (Coca-Cola Co.) Carbonated soft drink sales may be slowing a bit, but they still dominate convenience store coolers. Chalk it up to brand-loyal buyers or market saturation, but one thing is certain: This is a packaged beverage segment retailers