Study by the NACS/ Coca-Cola Retailing Research Council (CCRRC) identifies five new platforms that can drive convenience retail growth. By Erin Rigik, Associate Editor. A newly released report from the NACS/Coca-Cola Retailing Research Council (NACS/CCRRC) is providing insights into what motivates shoppers to spend more of their hard-earned dollars inside convenience stores. “We began the…
NACS/CCRRC Releases Report On Shopper Motivations
Study identifies five compelling new platforms that can drive convenience retail growth. Convenience retailers seeking a profitable path to the future now have five compelling growth platforms to explore, following recommendations offered in the final section of a new NACS /Coca-Cola Retailing Research Council (NACS / CCRRC) study posted on www.ccrrc.org. “C-Growth: Using Shopper Research…
Divine Disruption
Here’s an entirely plausible scenario: At around 8 a.m. on a weekday, customers are lined six deep in front of the only open register at your suburban convenience store. The line has screeched to a halt because a deliveryman running late has flanked the clerk at the register and asked her to sign off on…