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Half Century Man

By John Matthews, founder and president of Gray Cat Enterprises Inc. Feb. 11 was a milepost of sorts – I turned 50! As I enter the second half of my life [sic], I look back at the first 50 years with a great sense of pride and exuberance.  I have been blessed with the opportunities

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Local Store Marketing: Coupon Books

By John Matthews, founder and president of Gray Cat Enterprises Inc. Growing up in Michigan, I was a part of a very prestigious high school baseball team– the Plymouth Canton Chiefs.  Year in and year out, our team was highly ranked and continually vied for the state championship.  Playing on this team was a sign

Three-Mile Marketing

As John Matthews sees it, a store languishing in mediocrity is a store that has become wallpaper in the halls of retail.   “Generally, when starting a business, it’s easy to get people excited when its new and fresh,” said Matthews, founder of Chicago-based retail marketing firm Gray Cat Enterprises. “After a few years, though,

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