Milky Way Brand French Vanilla and Caramel Bar combines caramel, French vanilla-flavored nougat and milk chocolate for a unique sensation. The new offering expands the brand’s reach, and invites c-store retailers to test a new flavor from a well-known brand. It’s the brand’s first new flavor offering in three years. The new Milky Way will…
Ice Cream Truck Tour Celebrates Milky Way Chocolate Ice Cream Bars
Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way…
Snickers the Tops
Mars Foodservice presents the top-testing new candy bar launch from Mars in over three years: Snickers Brand Peanut Butter Squared, which combines peanuts, caramel, nougat, milk chocolate and peanut butter. The combination of peanut butter and chocolate is quickly becoming a leader in the snack industry, making up more than 18% of the entire chocolate…
Less Fat, Richer Chocolate
Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.…
Hershey Wins 2nd Retailer Initiative Award
Jesus Delgado-Jenkins, (right), 7-Eleven, Inc.’s senior vice president of merchandising and logistics, presents its Retailer Initiative Award to Dave Onorato, The Hershey Company’s vice president of global convenience stores. This is the second time Hershey has won the award. 7-Eleven, Inc. has announced The Hershey Company as the recipient of the company’s 2009 Retailer Initiative…
National S’mores Day Approaches
National S’mores Day is Aug.10 and The Hershey Co. and Kraft Foods have partnered to help families and friends create lasting memories on this delicious summer holiday. S’mores have been a centerpiece of summertime since the recipe was first published in the Girl Scouts handbook in 1927. The classic treat is fun to make and…
Simply Caramel
Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is…
Snickers Celebrates 80 Years
Snickers is celebrating its 80th birthday this month. The candy bar, named Snickers after the Mars family’s favorite horse, has come a long way since it was first introduced in 1930 for the price of five cents a bar. It has also changed with the times, evolving into numerous sizes and formats to fit customer demand.…