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Gold Medal Cereal

Kellogg’s is creating excitement toward the London 2012 Olympic Games with its Cereal-in-a-Cup packages. The packages don’t just promote the 2012 Olympic Games; consumers can be a part of it with the U.S. Olympic Instant Win Game on the packages. The promotion’s grand prize is a trip for four to the U.S. Olympic Training Center

breakfast

Food Fight at the Breakfast Bar

While convenience stores continue to battle QSRs for coffee sales, a new clash has ensued for the morning daypart as a whole. By: Erin Rigik, Associate Editor. Despite busier lifestyles, breakfast remains the most important meal of the day to most customers. The Food Channel’s recent breakfast survey found that 95% of respondents viewed their

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