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Small Shopper Concentrations Drive Product Launch Success

Findings from a new Catalina report underscore the importance of reaching and motivating the right customers when introducing new products. A new report published by Catalina, a provider of precise consumer-driven marketing, finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the

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Cardlytics Releases 2011 Transaction-Driven Marketing Results

Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers’ actual buying behavior.  Cardlytics, a pioneer of Transaction-Driven Marketing, released aggregated advertiser performance results at the NRF Big Show.  The 2011 results spanned across multiple retail categories. The results demonstrate Cardlytics’ ability to drive large increases

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Catalina Expands Into C-Store Channel

Move into c-store channel will deliver precision marketing breakthrough for brands and retailers seeking to connect with valuable customers. Catalina, a consumer-driven marketing company, is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks.    The Catalina Network is a targeted consumer communication system, currently

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