New from those innovative Keebler Elves and on behalf of the Kellogg Convenience Store Team comes Keebler Fudge Shoppe Jumbo Fudge Sticks. The Jumbo Fudge Sticks offer classic Keebler fudge-covered vanilla wafers in a new jumbo-sized shape. Available in Original and Peanut Butter varieties, these individually wrapped bars will bring excitement to the category, satisfying
Exclusive Web site for c-store operators now offers retailers a chance to win a trip for two to Daytona. C-store operators are speeding to the new 2011 Fantasy Racing program on Mars24seven.com, a site launched in spring 2010 and designed exclusively for c-store operators as a resource center with everything needed to create, enhance and
“From connecting with NASCAR fans to engaging our retail partners, our partnership with Joe Gibbs Racing has proved to be tremendously successful,” says Mars spokesperson. Mars Inc. announced its continuing its partnership with Joe Gibbs Racing (JGR) through a new multi-year deal. The deal extends the winning partnership that has brought the No. 18 Toyota
Despite the economic slowdown, chocolate remains a relatively inexpensive indulgence for cautious consumers. By Howard Riell, Contributing Editor. Americans aren’t eating out as much as they used to, but they are eating more chocolate, which means the time has come for retailers who haven’t already done so to rethink, revamp and restock their chocolate sets.
With everything there is to love about SNICKERS® —peanuts, caramel, nougat and milk chocolate—consumers will be nuts with the addition of peanut butter in new SNICKERS® Brand Peanut Butter Squared. Available in December 2010, each singles pack will have two delicious square-shaped bars in an optimal size to please consumers. Booth #2561 Marswww.mars.com
National S’mores Day is Aug.10 and The Hershey Co. and Kraft Foods have partnered to help families and friends create lasting memories on this delicious summer holiday. S’mores have been a centerpiece of summertime since the recipe was first published in the Girl Scouts handbook in 1927. The classic treat is fun to make and