Why Product Assortment Delivers

More than 50% of U.S. consumers told The Nielsen Company they are likely to shop elsewhere if they notice a reduced selection of consumer packaged goods (CPG), while nearly half of retailers indicate continued plans to decrease assortment. So far, most consumers haven’t observed assortment changes with only 7% reporting a noticeable reduction in product

Managing Tobacco’s Four Tier War

A Closer Look at Who’s Trading Down According to Mintel International, 80% of smokers polled said it’s worthwhile to have a quality cigarette, which is contributing to sales of premium cigarettes. Other factors influencing sales include: • 51% of smokers have one preferred brand they always like to buy. • Less than 2% of smokers

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