Iron Man Returns To 7-Eleven

After the first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits, Marvel Studios’ IRON MAN 2 is returning to 7-Eleven to celebrate release of the Paramount Pictures’ film on May 7. In both movies, Robert Downey Jr. plays Tony

Leveraging Loyalty

Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its

High’s Dairy Stores Re-Aligns Upper Level Management

High’s of Baltimore Inc. has announced four management promotions it is making in order to aid the achievement of organizational goals and objectives.  “The challenges that our whole industry have faced over the last two years has made us a stronger operator and taught us what it’s going to take to continue to be successful

Quickway Sponsors Mirabito Outdoor Classic Hockey Game

Quickway food stores partnered with New Leaf Brands, a provider of all natural beverages to co-sponsor the Mirabito Outdoor Classic hockey game last weekend. The Mirabito Outdoor Classic is the American Hockey League’s (AHL) first-ever outdoor hockey game. The event took place on Saturday, Feb.  20, at 1 p.m. at the New York State Fairgrounds

Coke Zero Launches NCAA Promotion

Coke Zero has introduced its NCAA promotion and sweepstakes called “An Exclusive Ticket” at LongHorn Steakhouse. Fans can register for a chance to win “An Exclusive Ticket” to the 2010 NCAA Men’s Final Four in Indianapolis and experience the “Coke Zero Countdown” concert, starring Darius Rucker, along with an exclusive VIP party, and tickets to

Cody The Dog’s Gas Station Shuts Down

A chocolate Labrador named Cody, owned by BP c-store owner Karim Mansour, became well-known by fans across the country in recent months, even gaining his own Web site and facebook page. The pooch who was often seen wearing a BP shirt and name tag and popping up behind the drive through window, had been an

Customers Stock Up For The Super Bowl

  A recent survey by The Nielsen Company, a global information and media company, found that nine out of 10 households plan to watch Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar. And for their home viewing, only 5% of households expect

Rite Aid Supports the American Heart Association

Drug chain Rite Aid is supporting AHA’s “Go Red For Women” movement by providing free heart health guides in all of its stores nationwide now through March and online. One in three women dies from cardiovascular disease, according to the American Heart Association (AHA), but there are steps women of all ages can take to

Kum & Go Names New Advertising Agency of Record

Kum & Go has named Cranford Johnson Robinson Woods (CJRW) as the company’s advertising agency of record. Starting January 2010, CJRW will aid in the strategic development of Kum & Go marketing initiatives and will execute materials ranging from in-store signage to broadcast advertising for Kum & Go and its portfolio of proprietary products. This

Wawa Assists Haitian Relief Effort

In response to the devastation in Haiti caused by the recent Haitian earthquakes, Wawa Inc. has launched of a chain-wide, in-store crisis campaign, designed to send aid to those affected.  The campaign is being held  in partnership with the American Red Cross and allows customers to help contribute to the disaster effort  through scannable UPC

Rutter’s Invites Customers To Stay A While With Free WiFi

Rutter’s is reminding customers that it has free WiFi at select locations, allowing customers who stop in for coffee to sit down with their laptop while they finish a hot dispensed beverage. The WiFi at Rutter’s can instantly be accessed once customers are within a certain distance from select locations. A customer’s digital device, whether

7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the

MAPCO Express Rolls On

While many chains are still feeling the crunch from the current economic recession, others are seeing opportunity. Count MAPCO Express among the companies waiting to pounce. MAPCO Express, a subsidiary of Delek US Holdings, has a long history in convenience retailing. It continues rolling out an upscale convenience store concept, branded MAPCO Mart, and is

The Many Hats of a Marketing Manager

As the sales and marketing manager for Jaco Oil Co., which runs 53 Fastrip stores in California and Arizona, Fred Faulkner’s job is a busy one. Faulkner holds the responsibility of buying for all categories, selecting in-store equipment from deli cases to fountain machines, shaping the deals for purchases, creating the point-of-sale for promotions and

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