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Half Century Man

By John Matthews, founder and president of Gray Cat Enterprises Inc. Feb. 11 was a milepost of sorts – I turned 50! As I enter the second half of my life [sic], I look back at the first 50 years with a great sense of pride and exuberance.  I have been blessed with the opportunities

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iSIGN, ADCENTRICITY, Team to Target Customers

Partnership drives customer engagement at point of decision at MAC’s convenience stores. Deepening its long-term relationship selling the Mac’s Couche-Tard digital network with a combined offering with iSIGN, ADCENTRICITY now provides retailers with the first-ever end-to-end value solution. iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and

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CITGO Introduces Loyalty Bucks Program

Partnering with Exclusive Connection$, CITGO looks to make the loyalty experience streamlined and easy. CITGO Petroleum Corp. knows that when it comes to its network of approximately 6,000 locally owned locations, a “one-size-fits-all” is not always the most effective approach for its brand programs. That is why the company developed its new CITGO Loyalty Bucks

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NCR, VendorNet Integrate In-Store Pick Up With POS Software

Integration of product inventory to point-of-sale software helps retailers drive sales across channels and preserve margin in an increasingly competitive market. NCR Corp. and VendorNet Inc., a provider of cross-channel fulfillment technology, have entered into a strategic agreement that will see NCR integrate VendorNet’s cross-channel StoreNet In-Store Pickup fulfillment technology into its NCR Advanced Store

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TA Adds New High Tech Laundry Equipment

Drivers can be notified by text message when their laundry is complete. TravelCenters of America LLC (TA) has begun its rollout of the most modern laundry facility equipment on the highway. TA’s 190 laundry rooms in company-operated locations today contain nearly 2,000 washers and dryers; all of these machines are expected to be replaced with

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McDonald’s Under Storm

An example of why addressing customer complaints in the age of social media is vital to your business. In today’s social media driven world, customer service is key to positive word-of-mouth, no matter the size of your chain or the scope of the complaint. If you doubt the seriousness of addressing customer complaints in a

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Connecting The Dots

By John Matthews, founder and president of Gray Cat Enterprises Inc. You may think about your business 24/7, but chances are your customers do not. Hard to believe, right? I am a big believer that the successful businessperson is always considering how they can “connect the dots” for their customers more easily so that their

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7-Eleven, Pepsi Partner on Feeding America Campaign

Up to $250,000 to be donated to Feeding America from every Pepsi purchase. 7-Eleven Inc. and Pepsi have partnered to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. Through Dec. 31, Pepsi plans to donate

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Boosting Fresh Food Sales

Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. By Howard Riell, Contributing Editor. Takeout food was invented for on-the-go consumers. But a takeout program has to do more than travel at high speeds. Today’s consumers want quality

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Don’t Settle for Employee Mediocrity

Training and preparing employees for advancement is one proven method for attracting and retaining these talented workers.  By Mel Kleiman, Contributing Editor. In the course of my more than 25 year’s of consulting and professional speaking work about how to recruit, select and retain the best frontline employees, I have identified one common case of

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Marathon, Alliance Data Sign Credit Card Agreement

Alliance Data to provide private label and co-branded credit and marketing services for a network of 5,100 independently-owned Marathon brand locations. Marathon Petroleum Corp. (MPC) and Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction data, have signed a new long-term agreement, through which Alliance will provide private label and

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LinkedIn – The Power of Networking

By John Matthews, founder and president of Gray Cat Enterprises Inc. With the introduction of social media in the last five or so years, networking and expanding your relevancy in your community has never been more productive.  Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts

Family Express Adds Mobile App

Customers can download the Family Express mobile applications for Android, Blackberry or iPhone and link their F.E. Perks account to their device. This option allows Family Express customers an easy, quick alternative to grabbing their wallet or digging through their purse. “Offering our customers a digital alternative to a traditional plastic card makes their transaction

Kangaroo Express Adds Music, Messaging Solutions

Cary, N.C.-based The Pantry Inc. is deploying music and messaging solutions from Fluid Music Canada’s Trusonic Inc., a provider of Internet-delivered music and messaging services for businesses, to a number of its 1,647 Kangaroo Express locations. Consistent with The Pantry’s mission to provide an excellent customer experience at each location, Trusonic plans to customize a multi-zone music and messaging solution

PDI and Acumera Form Alliance To Serve C-store Industry

PDI and Acumera have entered into a joint marketing and technology development agreement to optimize the deployment and use of Acumera’s advanced managed network services. “Acumera’s network integration services connect all store systems to a secure, PCI-compliant broadband network to reduce telecommunications costs and simplify remote support,” said Dirk Heinen, CEO and co-founder of Acumera.

Empowering Foodservice Customers

The latest technologies being used to manage c-store foodservice programs—from touchscreens and POS ordering terminals to digital signage—are allowing marketers to enhance communications and streamline operations. Touchscreens communicate the menu in a very efficient way. This is especially important as chains look to build incremental sales and make more subtle changes like expanding the number

A Certified Success

View From the Top: Certified Oil’s Leadership Team If experience is an accurate indicator of a company’s success, Certified Oil has a bright future. Three members of the company’s senior leadership team have been with the company for more than 30 years, and several others have major oil, grocery and management consulting backgrounds. The leadership

7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the

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