HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise. The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd
Marathon Oil Corp. has signed a non-binding Letter of Intent with ACON Investments LLC, NTR Partners LLC and TPG Capital, L.P. to sell most of its Minnesota downstream assets. The assets include the 74,000 barrel per day St. Paul Park refinery and associated terminal, 166 SuperAmerica convenience stores along with the SuperMom’s Bakery (a
Behind the Brand: Key Decision Makers • Daniel McCabe, President: McCabe has served as the president and a director of McColla Enterprises since 1987. McCabe is an attorney licensed to practice law in New York and in North Carolina, and maintains a business law practice in Poughkeepsie, N.Y. He also acts as the chief legal
Dallas-based 7-Eleven Inc.’s plans to expand in Central Florida already are underway with one new franchisee open in DeLand, Fla., and five more Florida stores in the works for 2010. The chain aims to open or convert 45 local stores by 2012, the Orlando Business Journal reported. The first of the five are opening soon.
Branded Check List Retailers planning to add a branded foodservice program should consider the start up cost as well what long-term factors will influence profitability such as additional labor and rising food costs. “You have to decide what’s best for you,” said Sandy Arrasmith of J&H Family Stores. “Take a look at the brand you
Since receiving an honorable discharge from the U.S. Air Force in 1977, Dennis Wallis has spent most of his civilian career as an owner/operator of multiple convenience stores in the North Pacific region. Last month, Wallis, a former sergeant with the Aerospace Patrol Division at McChord Air Force Base in Tacoma, Wash., and his wife,
7-Eleven Inc. has earned the No. 3 spot on Entrepreneur magazine’s annual Franchise 500, which ranks top franchise opportunities in the U.S., Franchising.com reported. This is the chain’s 17th year to secure a spot on the Top 10 of the Franchise 500. 7-Eleven opened more than 1,800 stores around the world last year,