Swipe Fee Fight Mounts

Building on 7-Eleven’s successful “Stop Unfair Credit Card Fees” consumer petition campaign, convenience store operators joined with U.S. Representatives Peter Welch and Bill Shuster to deliver an additional two million new customer signatures collected during the NACS “Stop Unfair Swipe Fees” campaign, which is asking Congress to put an end to unfair, hidden credit and

7-Eleven Debuts Private-Label Beer

Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for

Fueling Awareness

Lion Uniform Group, a provider of direct purchase apparel programs, plans to partner with businesses nationwide again this year for Fueling Awareness, a Workforce United for a Cure, a campaign to advance breast cancer awareness. As part of the campaign, employees in workplaces across the country wear pink ribbon Awareness Apparel to show their commitment

PS Food Mart Surpasses Fundraising Goal

Customers of 29 PS Food Mart stores across south central Michigan and northwest Ohio raised more than $50,000 for local charities in just two weeks in the PS Food Mart “Fight Hunger. Give Hope.” campaign. From March 15-31, PS Food Mart employees encouraged patrons, vendors, and friends to purchase paper hearts, with 100% of the

Odwalla Launches “Campaign Against Ordinary”

Odwalla kicks off its “Campaign Against Ordinary” this month with a redesigned Odwalla Facebook page and a Coachella Music Festival ticket giveaway. Coachella, which takes place April 16-18 in Indio, Calif., is the first of three major music festivals Odwalla will be sponsoring. At the festivals, the company will feature a first-of-its-kind outdoor lounge and

Wilson Farms Launches Fourth Annual Balloon Campaign

Wilson Farms, which operates 190 c-stores across New York, has launched its paper balloon campaign to benefit Women and Children’s Hospital of Buffalo. The campaign began Thursday, March 11 and will run until April 4. During that time customers can stop into any Erie/Niagara Wilson Farms locations and purchase a paper balloon for $1 with

Kum & Go Raises over $80,000 for the Red Cross Haiti Relief

Kum & Go,L.C. raised more than $80,000 for the American Red Cross Haiti Relief Efforts since Jan. 15th. Customers who donated $1 at the registers of the more than 430 Kum & Go stores raised a majority of the money, $59,000. The remainder of the contribution was collected from donations at the company’s Store Support Center

Kum & Go Raises over $80,000 for the Red Cross Haiti Relief

Kum & Go,L.C. raised more than $80,000 for the American Red Cross Haiti Relief Efforts since Jan. 15th. Customers who donated $1 at the registers of the more than 430 Kum & Go stores raised a majority of the money, $59,000. The remainder of the contribution was collected from donations at the company’s Store Support Center

Open Pantry Launches Rainforest Alliance Coffee Campaign

Open Pantry has successfully launched its Rainforest Alliance coffee campaign, with help from GSP Marketing Technologies (GSP), a leader in strategic marketing at the point of purchase. The campaign promotes the new coffee blend that is farmed without harming the rainforests by leveraging a unique in-store experience developed by GSP. As Open Pantry, which operates

RaceTrac Haiti Fundraising Effort Brings In Over 100k

This week, RaceTrac Petroleum Inc., is donating $102,939.88 to the American Red Cross in support of the Haitian Earthquake Relief effort, the Cedartown Standard reported. The more than $100,000 in funds was raised during last week’s Coffee for a Cause campaign, during which all proceeds from the sale of 16-, 20- and 24-ounce cups of

NOCO Express Kicks Off Shamrock Campaign

Tonawanda, N.Y.-based NOCO Express Stores are joining with their guests and associates to “share the shamrock spirit” in support of the Muscular Dystrophy Association (MDA). For just a $1.00 donation, guests can purchase a paper shamrock to benefit MDA of Western New York at all NOCO Express locations beginning Feb. 8 through March 17. This

Rite Aid Supports the American Heart Association

Drug chain Rite Aid is supporting AHA’s “Go Red For Women” movement by providing free heart health guides in all of its stores nationwide now through March and online. One in three women dies from cardiovascular disease, according to the American Heart Association (AHA), but there are steps women of all ages can take to

CITGO To Send 120 Tons of Aid To Haiti

 CITGO Petroleum Corporation, and its charitable organization the Simón Bolívar Foundation, have started shipping 120 tons of humanitarian aid to Port-Au-Prince, in coordination with the Embassies of the Bolivarian Republic of Venezuela and the Republic of Haiti in the U.S. This effort complements the contributions of the Venezuelan people through their government, led by President

Love’s Opens Store in Tulare, Calif.

Love’s Travel Stops & Country Stores has opened a new travel stop in Tulare, Calif., The new site is located at 2700 S. Blackstone Street, or (Paige/Blackstone) State Route 99, exit 85. A grand opening and ribbon cutting ceremony will be held at 2 p.m., this Thursday, Jan. 28, in partnership with the Tulare Chamber

Kroger Joins Haiti Relief Efforts

The Kroger Co. announced that donations from customers and associates are expected to exceed $1 million to support the American Red Cross’ Haitian relief efforts. In addition, The Kroger Co. Foundation has donated $250,000. Kroger customers and associates have already contributed more than $600,000 through local collection points set up last week. All funds collected

Wawa Assists Haitian Relief Effort

In response to the devastation in Haiti caused by the recent Haitian earthquakes, Wawa Inc. has launched of a chain-wide, in-store crisis campaign, designed to send aid to those affected.  The campaign is being held  in partnership with the American Red Cross and allows customers to help contribute to the disaster effort  through scannable UPC

Shell Kicks Off 2010 With New Campaign

Shell, building off the momentum of the Shell Nitrogen Enriched Gasolines launch in 2009, is kicking off 2010 with a multi-million dollar, multi-faceted marketing campaign to continue educating consumers on the benefits of using Shell Nitrogen Enriched Gasolines, including the premium grade Shell V-Power gasoline. Through exciting national advertising, grocer rewards programs, quarterly PR engagements

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