“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by…
ExxonMobil Partners With Shopkick
The shopkick app detects a shopkick signal from a device located in each participating store, which is picked up by a shopper’s smartphone. ExxonMobil has partnered with shopkick, a location-based shopping app that rewards shoppers simply for walking into stores and interacting with products. As of today, shopkick is pumping out rewards at more than…
PS Food Mart Partners With OpenStore by GasBuddy
“The initiative includes a newly designed Website and a free PS Food Mart mobile app,” says president and CEO of Folk Oil. PS Food Mart recently launched a new Website and is now providing a free mobile app for customers with smartphones. The new PS Food Mart site showcases store amenities, products, promotions, gas prices…
Shell Launches iPad App
New app showcases “some of the amazing means we use to produce energy, deliver it to local communities and help people use it more efficiently,” says Shell spokesperson. Shell has launched a free iPad application called INSIDE ENERGY to highlight the vital role innovation and technology play in delivering energy to power people’s lives. A campaign…
Rutter’s Wins Top Mobile App at NRF
Blackberry, iPhone and Android users can access the Rutter’s mobile app for information on gas prices and more. Rutter’s mobile app was named the Best Mobile Application at the recent Customer Engagement Awards held during the National Retail Federation’s (NRF) annual convention in New York City. “It is great to have our innovation being recognized…
Chevron Offers Techron2Go App
Chevron has introduced the new Techron2Go iPhone app which helps commuters locate the closest Chevron station while on the go. In addition, the app lets them plan a route showing all Chevron stations along the way, find the latest meal and drink deals at ExtraMile convenience stores and get more information on how the cleaning…
Electronic Wallet: The New Way to Pay
The thirsty teenager steps up to a bright red vending machine and takes out her mobile phone. She places the phone near a reader attached to the machine and a cold can of cola is immediately dispensed. This scene is repeated thousands of times each day for thirsty consumers—in Japan. For almost six years, Japanese…
Rutter’s App Meets Android Phones
Rutter’s Farm Stores has added an Android app to complement its previously introduced iPhone and Blackberry apps. With the apps, customers can get directions to their nearest Rutter’s stores, check current gas prices, and redeem paperless mobile coupons sent directly to their smart phones. Customers also can register their Rutter’s Rewards loyalty cards, which when…
ExxonMobil Offers Gas Station Locator Download
ExxonMobil introduced a new feature that will allow customers to download Exxon and Mobil service station locations to their GPS devices. This feature is downloadable from the ExxonMobil Station Locator Web site, and is compatible with the leading consumer GPS devices, including Garmin, TomTom and Magellan. The site features easy to follow instructions along with…