“With the recent changes in leadership, a solid product and key technical advantages, all the elements are in place for significant business growth,” says new chief marketing officer. Additech, a North American outsourced operator of at-the-pump additive and interactive merchandising systems has hired Farah Jumshyd to head up its Marketing department as chief marketing officer.
SKU SLEUTH … Rick Cosmer, vice president of retail sales and operations at Mansfield Oil Co. in Georgia, has found cutting-edge back-office systems can offer huge payoffs in terms of data analysis and sales tracking. Cosmer said the most powerful piece of his system allows him to drill down J.D. to individual products to determine