With an increasing store count, ongoing redesigns and a renewed focus on foodservice, Love’s Travel Stops & Country Stores has transformed its business model. By Erin Rigik, Associate Editor. Love’s Travel Stops & Country Stores is set to begin construction on its 300th location this August. As it prepares for this milestone, the travel stop…
SymphonyIRI Says Shopper Marketing Is Critical To Retailers
SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand…
Service to the Fleet
With fuel costs again on the rise, a fleet card network can attract new business while offering fleet managers the safety, security and reporting tools they need to be successful. By Howard Riell, Associate Editor. Fleet cards are a nice piece of business for c-store operators. But the key to keeping that business growing is…