Sheets-Mint-Boost

Sheets Welcomes Chris Paul

Sheets Brand Energy Strips has announced the addition of four-time NBA All-Star Chris Paul to its roster of brand partners. Paul joins a premier group of athletes and entertainers, including LeBron James, Amar’e Stoudemire, Drake and Pitbull in the effort to help spearhead the brand’s marketing, advertising and promotional initiatives. As part of the partnership,

Lettieri’s Combats Brand War

Lettieri’s has launched a ‘Counter Intelligence’ initiative, partnering with retailers nation-wide to highlight branded foodservice. According to David Poplau, director of marketing and sales support at Lettieri’s, the company’s new Counter Intelligence program was created to convert drab unprofitable counter space into a highly visible and profitable food marketing magnet. “We want to grab the customer’s attention

Building Relationships at the National Advisory Group

Throughout my 15 years of covering the convenience store industry, I’ve had the opportunity to meet some amazing people, develop lifelong friendships and watch in awe as otherwise ordinary people learned to work together to produce extraordinary results. Throughout that time I’ve also seen countless people come and go. For some, the industry was a

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