Did You Know? By the year 2001, the U.S. energy drink market had grown to nearly $8 million per year in retail sales. Over the next 5 years, it grew an average of more than 50% per year, totaling over $3 billion in 2005. Diet energy drinks are growing at nearly twice that rate within…
A Shot of Energy
Did You Know? Energy shot sales have doubled to $423 million, according to a report released last month by Zenith International. Other key findings from the “2009 Zenith Energy Shot Drinks” report include: • Energy shot drinks present traditional energy drinks with new distribution channel opportunities, such as the health and nutrition sector. • Living…
Light Boost to Beer
Despite tough economic times, sales of beer and wine remain constant even though many consumers continue to “trade down the box,” according to Dan Roane, category manager of alcoholic beverages for Circle K’s Southeastern stores. “The below premium beer segment is doing much better than it has in years,” Roane said. “We actually are seeing…
Mixed Results for Carbonated
The U.S. refreshment beverage market contracted by 2% in 2008, according to Beverage Marketing Corp., making last year the first volume downturn on record. Nonetheless, beverages still performed better than many other industries, such as automobiles and the financial sector. Several beverage types continued to shine, including carbonated soft drinks in many parts of the…
Competition Heats Up for Coffee
Did You Know? Data released by the National Coffee Association shows the market penetration for coffee has surpassed that of soft drinks, reversing a 20-year pattern. Fifty-seven percent of American adults drink coffee daily versus 51% for soft drinks. Coffee drinking among 18-24 year-olds also jumped 6%, the fourth year in a row for such…
The Coffee Battle Brews
Convenience store operators need to focus on meeting consumer demand for a quality cup of coffee as McDonald’s, Dunkin’ Donuts, Starbucks and Caribou all announced plans to step up their brew programs to reel in consumers during a tough economy. About 54% of the adult population in the U.S. classify themselves as coffee consumers, according…
New Beverage Offers Relaxation, Stress Relief
The maker MALAVA RELAX, the anti-energy drink, now offers in NOVOCAINE, which provides five times the relaxation, five times the stress relief and five times the clarity of mind as the original. When you drink NOVOCAINE, with five times the kavalactones, it puts you in a happy, tranquil state. NOVOCAINE and RELAX are the only…
Put Some Bark in Cooler Sales
Retailers looking to build cold vault sales can do so with a purpose. Margo’s Bark Root Beer grew out of Oscar Youd’s elementary school science fair project. Named after the family dog, Margo–a rescued black lab-pit bull mix, the micro-brewed soda stands up to the rigorous tasting standards of a 7-year-old root beer aficionado. Margo…
Building a Beer Strategy
Beer sales have held relatively steady despite the economic maelstrom of the past several months, and one reason is that c-stores are asking for help. Operators are seeking and getting assistance of various sorts from their suppliers in an effort to make up for lost dollars. Help is coming in the form of promotional programs…
Get a Grip
The Can Grip is a newly developed novelty drinking accessory that easily clips onto 12-ounce cans giving them a stein style handle. The Can Grip ensures the can stays cold and the hand stays warm and also eliminates the need for a coaster. It can be used on sodas or beers making it a versatile…