Kellogg Co.

Kellogg Co. Kellogg Co. is extending its popular Special K product line into the diet and nutrition aisles with the launch of three protein-fortified products designed to meet consumers’ evolving shape management needs. Special K20 Protein Waters, Special K Protein Snack Bars and Special K Protein Meal Bars. Special K Protein Waters deliver five grams

Dispense With Formalities

Dispense With Formalities FBD (Frozen Beverage Dispensers) delivers extreme capacity and options.The 560 series, built on a platform featuring the Scroll compressor, deliversoptimal capacity as its recovery time is one of the fastest in the industry.Whether it be the after-school rush or the post-little league blitz, FBD’sDispensers give operators the capacity they need, when they

Pepsi-cola North America

Pepsi-cola North America Pepsi-Cola North America announces its expanding it beverage portfolio with Sierra Mist Cranberry Splash, a limited-time flavor extension available exclusively this holiday season. Sierra Mist Cranberry Splash is a crisp lemon-lime soft drink flavored with a hint of cranberry. It will be available for eight weeks, beginning in November, in packaging that

Wild Waters

Wild Waters Wild Waters introduces its vitamin-powered water to the c-store market. The product is the first fortified, bottled water formulated and packaged especially for children. Considering the increase of bottled water trends and the decline of juice drinks, children’s bottled water is an emerging segment with big potential. The water is available in kid-friendly

Leveraging the Power of New Products to Drive Growth

Miller Brewing Co.

Miller Brewing Co. Pull down bigger sales by teaming up with Miller Lite and Miller Genuine Draft for the 2006-2007 pro basketball season. The popularity of professional basketball is bigger and better than ever. Miller Lite and Miller Genuine Draft will help retailers build on this momentum with a one-of-a-kind basketball program that will create

Coca-cola North America

Coca-cola North America This Fall, Full Throttle initiates the newest member of the gang – Full Throttle Blue Demon™. This great tasting alternative for guys with a "real man," blue collar mentality, features the unique and exotic taste of Agave Azul flavor. Its dual positioning has a unique appeal to both General Market and Hispanic

The State of Foodservice in 2007 and Beyond

Bunn-o-matic Corp.

Bunn-o-matic Corp. A cost-effective solution for superior cold drinks, the BUNN JDF-2S Silver Series delivers either juice or iced coffee at the touch of a button. Designed to serve either frozen or ambient products, including remote bag-in-box, the JDF-2S ensures consistent drink quality from the top to the bottom of every glass with a patented

PRILABS

PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and

Miller Brewing Co.

Miller Brewing Co. Football fans have a deep passion for their favorite team and ritualistically plan events around where they are watching the game, what they are going to eat and, most importantly, what they are going to drink. These fans crave the opportunity to be as close to the action as possible and retailers

Xl Energy

  XL Energy Drink Corp. is introducing its international sellers XL Regular and Sugar Free energy drinks in the U.S. XL Energy Drinks have an excellent, lightly carbonated flavor and are carefully formulated for times when extended energy is needed for the best performance. The beverage will satisfy busy professionals, active students, athletes and anyone

Leading Brands Inc.

Leading Brands Inc. Leading Brands Inc. announces the launch of TREK Natural Sports Drinks and NITRO Energy Drinks in both the United States and Canada. TREK is an all-Natural Sports Drink that is sweetened with pure cane sugar and not high fructose corn syrup (as are other products). TREK Natural Sports Drinks are ‘osmotically balanced’

The Calorie Burner

  Enviga, the sparkling green tea proven to burn calories, will make its national debut from Beverage Partners Worldwide, Nestle S.A. and The Coca-Cola Co. Enviga is designed to work with bodies to increase calorie burning, providing an optimum blend of green tea extracts (EGCG) and caffeine. Scientific studies have shown that EGCG and caffeine

Wilbur Curtis Co.

Wilbur Curtis Co. Beautifully styled, digitally advanced and financially rewarding, the Wilbur Curtis G3 Concept Series Primo Cappuccino (PCGT) Machine is available in 3-, 4- and 5-head models. With innovative G3 Technology, the Primo Cappuccino allows retailers to digitally control blending and dispensing functions for perfectly blended beverages. With Euro-styled lines and an impressive over-sized

Energizing Beverage Sales

Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt.  But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated

Energy Sales Hold Strong

Familiarity with shifting consumer attitudes amidst a turbulent economy–and the willingness to make changes in the cooler if need be–could help retailers cash in big with isotonics and energy drinks this year. “If you’re intent on raising your share in that marketplace then I think you have to get in touch with who that user

Competition Brews for Beer Sales

Convenience stores across the country are facing burgeoning competition on beer and wine sales from drug store giant Walgreens, which is branching back into the adult beverages category. Walgreens is adding beer sales due to “a direct response to consumer demand,” said Robert Elfinger, spokesperson for the Deerfield, Ill. drug store chain. It plans to

Demand Grows for Juices and Teas

Tea Truths The U.S. is the birthplace of iced tea. More than 80% of tea consumed here is still sold as an iced drink. Tea sales in the U.S. are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories, according to Worldteaexpo.com In the U.S., 37% of consumers prefer

7-Eleven Rolls Out Iced Coffee Program

7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand

Bottled Water Holds Strong

Proprietary Brands Prosper With consumers seeking less expensive options, private label sales are increasing across all channels, but struggling in c-stores, where they brought in $3 billion in sales, but were down 3.3% compared to last year, for the 52 weeks ended Feb. 21, 2009. In contrast, Wal-Mart’s private label sales were up by 10.8%,

Burst of Energy

Did You Know? By the year 2001, the U.S. energy drink market had grown to nearly $8 million per year in retail sales. Over the next 5 years, it grew an average of more than 50% per year, totaling over $3 billion in 2005. Diet energy drinks are growing at nearly twice that rate within

A Shot of Energy

Did You Know? Energy shot sales have doubled to $423 million, according to a report released last month by Zenith International. Other key findings from the “2009 Zenith Energy Shot Drinks” report include: • Energy shot drinks present traditional energy drinks with new distribution channel opportunities, such as the health and nutrition sector. • Living

Light Boost to Beer

Despite tough economic times, sales of beer and wine remain constant even though many consumers continue to “trade down the box,” according to Dan Roane, category manager of alcoholic beverages for Circle K’s Southeastern stores. “The below premium beer segment is doing much better than it has in years,” Roane said. “We actually are seeing

Mixed Results for Carbonated

The U.S. refreshment beverage market contracted by 2% in 2008, according to Beverage Marketing Corp., making last year the first volume downturn on record. Nonetheless, beverages still performed better than many other industries, such as automobiles and the financial sector. Several beverage types continued to shine, including carbonated soft drinks in many parts of the

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