Energy Shots edit

Bursting With Energy

The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success

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Building Bottled Water Sales

New products and core beverages will always drive cold vault sales. Retailers have to know how to market them effectively to maximize profitability. By Howard Riell, Associate Editor. Bottled water sales continue to rise steadily, which is good news for overall packaged beverage sales in convenience stores. NACS reported recently that in the wake of

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Energy Sales Soaring

While there may have been some concerns about the growth of shots and full-size cans, analysts report the category has never been stronger. By Joe Bush, Contributing Editor. Brent Howard isn’t just a retailer of energy drinks and shots. He’s a user. Division manager for Sun Pacific Energy in Kennewick, Wash., Howard has seen the

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Avoiding Cold Vault Cannibalization

With new healthier beverage options becoming available retailers face the task of resetting coolers to maximize sales. By: By Howard Riell, Associate Editor. Who would have thought that packaged beverages could cause so many people so much angst? Heightened environmental and health concerns and the spotlight on childhood obesity have been used to cast a

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Energizing Cooler Sales

Maybe it’s the unusually trying times we live in that have Americans reaching so often for beverages that bolster their energy levels. Regardless, it’s convenience store owners that are reaping the rewards. Sales of energy drinks in c-stores topped $5.6 billion, up 14.29%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group

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Energy Shot Sales Surge

Although some c-store operators admit to being worried about regulators turning their focus to energy shots, many have voiced the opinion that the category has at least another year of strong growth ahead of it. According to numbers from SymphonyIRI Group for the 52 weeks ended Dec. 26, 2010, energy shots saw a whopping 35.58%

Functional Focus

The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on

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