Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to…
Calming the Beverage Storm
As marketing category manager for Mansfield, Ohio-based EZ Energy USA Inc., Deb Davis oversees the beverage category and makes the critical call as to which products head to the cooler, and which don’t make the cut. Having just finished meeting with soda vendors to finalize the 2010 soda contracts, Davis is now busy overseeing beer…