At SaveOnBrew.com, customers enter their zip codes to find low prices and sales on beer in their area. The Beer Institute reports that the most popular places to buy beer outside bars, restaurants and stadiums include: convenience stores (32%), liquor / beer stores (20%) and supermarkets (8%). SaveOnBrew.com, a search engine made for beer products,
For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise
HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that
A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect
Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine
Voters in Oklahoma would be given the option to decide whether eligible grocery stores could sell wine, according to a proposed signature petition drive filed Tuesday seeking to change the state constitution. Backers hope to gather enough signatures to get the proposed state question on the Nov. 6 ballot. The group Oklahomans for Modern Laws
It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A
Just in time for the Cinco celebrations, Dos Equis is introducing its popular Beers of Mexico variety pack. Dos Equis, the fastest growing premium Mexican beer in the U.S., is rolling out the successful Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable
Heineken, the top selling European import beer in the U.S., is stepping up game day entertainment for football fans with a retail program that offers adult consumers the chance to win Heineken’s Ultimate Viewing Party experience in Las Vegas. Heineken’s Viewing Party provides retailers with an engaging program to drive shopper mindsets- and purchases- to
Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical
Exclusive Mexican winter brew will be available in key U.S. markets beginning in October. Heineken USA today announced the launch of Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. The limited edition traditional Mexican beer will make its way to select markets in the U.S. in October.
With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle
Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year. The new can design is Budweiser’s 12th since Anheuser-Busch began
Heineken is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience and value and provides the mobile portal through which they can capture and
Shock Top Belgian White is now available for the first time in aluminum cans. The bright, eye-catching orange can, with corresponding orange pull tab, is being sold nationwide in 12-packs of 12-ounce cans. Shock Top continues to increase in popularity year after year with a 24% growth in 2010 alone. Shock Top Belgian White is
Full-strength beer proposal reaches Legislature floor for the first time, but is voted down. Colorado lawmakers have rejected a proposal that would have given convenience stores, gas stations and grocery chains the right to sell full-strength beer. The decisions ended a debate that occurs just about every year at the state Capitol, Bloomberg Businessweek reported.
Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew
Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a
“Our industry continues to play an integral role in providing jobs and revenue necessary to heal our recovering economy,” says Beer Institute president. A new Economic Impact study conducted by the Beer Institute and the National Beer Wholesalers Association (NBWA) shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly
“The passage of SB 54 would set the stage for Kansas to benefit from a free market economy,” says one retailer. Members of the Senate Federal and State Affairs Committee in Kansas voted 8 to 1 in support of Senate Bill No. 54, which would update laws regarding the sale of beer, wine and spirits.
Microbrew sales are growing at a strong clip, while wine and spirits are also poised for a strong 2011. by: Joe Bush, Contributing Editor The near-term future of wine and craft beer sales in convenience stores involves value, flavor and products geared toward specific ethnic groups. The Brewer Association reports that while overall beer sales
Coalition says common sense reform on the sale of beer, wine and spirits would bring jobs and revenue to Kansas – without raising taxes. A group of Kansas retail businesses and industry organizations have formed the Coalition for Jobs and Consumer Choice (CJCC), a group committed to updating laws on the sale of beer, wine
Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed